NoEggPlant
Choose what you feed

Scramble No chicken required

Same taste, same scramble.
One side only takes - the other gives back.
So switching to lupin isn't a sacrifice:it's the obvious move

See the products
For foodservice, producers & retail
The hen
Takes
A quarter of farming's fine dust. Ammonia as its biggest gaseous emission. Feed shipped halfway round the world. And still, a life ends for an egg.
The lupin
Gives back +
Nitrogen pulled into the soil. Food for wild bees. Grown on home ground, no import. And the very same scramble.
The problem

An egg costs more than you pay

Animal suffering, emissions, and dependence, packed into every carton. We're so used to it that we've stopped seeing the price.

Hens in an intensive poultry barn
01
Animal suffering
A life for an egg

Behind every egg is a hen we raise, feed, and ultimately send to slaughter.

02
Emissions
Ammonia & fine dust

Poultry farms are roughly a quarter of Dutch farming's fine dust, and ammonia is its largest gaseous emission.

03
Dependence
Feed from overseas

Laying hens eat imported soy. The Netherlands is the EU's largest soy importer.

Even the most sustainable egg farm, solar-powered and fed on food-industry leftovers, still takes from the earth. It can lighten the load, but it never gives fertility back. A lupin field does.

Do the math
The solution

One bean,
three ways to win

Lupin doesn't just do less harm. It works for the land it grows on. Better for the soil, for biodiversity, and for our independence.

01
Soil
Unlocks what's already there

Dutch soil holds decades of locked-up phosphate. Lupin roots free it up, and the plant fixes its own nitrogen from the air. And ours grows organic, so synthetic fertiliser never enters the field.

02
Biodiversity
Feeds the bees

In bloom, a lupin field hums with wild bees and insects, bringing life back to the land.

03
Independence
Grown at home

Lupin grows here, on Dutch soil. The acreage is still small and we're building it season by season, with growers who get a fair price and a firm buyer.

The products

Everything starts with Dutch Organic Lupin

NoEgg Fibers are the base. Scramble is those same fibers, folded through a plant-based egg sauce.

NoEgg Fibers

Lupin fibers: loose, pale-golden strands with the texture of scrambled egg and a light bite. Our Scramble is just one way to use them: they slot into whatever your product line asks for, supplied frozen and ready to go straight into production.

Close-up of NoEgg Fibers: loose, pale-golden lupin strands
Fried rice with NoEgg Fibers folded through, with peas, chilli and spring onion
A hand dropping loose NoEgg Fibers into a dark bowl
Frozen loose, not in a block

Individually quick frozen, so you portion exactly what you need without thawing the rest.

Holds its bite

A light bite that survives the wok instead of turning to mush.

Dutch organic lupin

Grown on Dutch fields by our partner Lekker Lupine.

Scramble

The same lupin fibers, folded through a plant-based egg sauce. Soft, golden, and it scrambles, folds and bakes just like the egg you know.

NoEgg Scramble with parsley in a ceramic bowl on a wooden board
NoEgg Scramble on toast with fanned avocado slices
NoEgg Scramble on toast with sautéed mushrooms on a green plate
Scrambles like egg

Folds, sets and browns in the pan. No new technique to learn.

Gives back to the soil

The lupin behind it feeds nitrogen back into the field it grew on.

Just real ingredients

A bean, grown at home, turned into breakfast.

Not yet in wholesale or retail. We're building that now. Producers can order NoEgg Fibers in bulk today, and we're selecting pilot kitchens for Scramble.

Become a pilot customer
Allergen information

NoEgg Fibers and Scramble contain lupin, one of the fourteen allergens the EU requires to be declared (Regulation 1169/2011). People with a peanut allergy can also react to lupin.

Ton Gerritsen and Dean McClumpha examining lupin at the Lekker Lupine farm
The story

The people behind the scramble

Two founders, one conviction: the food we eat shouldn't deplete our only planet.

We started with one aim: food from crops that restore the soil. Organic by default. Then lupin came along, and we fell in love.

Ton Gerritsen & Dean McClumpha
Founders
The circle

From taking to giving back

The soil feeds the plant. The plant restores the soil. The bean feeds us. A loop that keeps giving back.

1
The soil feeds the plant

Lupin takes nitrogen from the air and unlocks phosphate already in the ground.

2
The plant restores the soil

It builds organic matter, so even the crops that follow grow better.

3
The bean feeds us

We harvest the bean and turn it into a scramble you actually want to eat.

Where a barn takes, a lupin field returns. We get our scramble. The earth gets its fertility back.

FEED THE EARTH SEED PLANT TABLE
The loop never stops
The impact

Every switch adds up

Swap chicken eggs for lupin scramble and two things change: hens no longer live and die for your breakfast, and reactive nitrogen stops leaking into air and water. Move the slider to see what your own switch is worth in a year.

See it at scale
Set your own
150
Based on 1 portion = 2 whole eggs. For traditional scrambled egg the whole egg is used, so we count whole eggs.
52
hens spared from a life in the barn, per year
104
animal lives spared, counting the culled male chicks
≈ 16.4 kg
reactive nitrogen kept out of air and water, per year
Provisional
figure

Nitrogen figure is a working estimate pending verification with the Louis Bolk Institute. Animal figures use ~300 eggs per hen per year.

How we calculate this
Scaling, done right

Local and organic first

Dutch fields at the core. An organic fallback as the safety net.

Our organic lupin comes from Dutch fields, sourced through our partner Lekker Lupine and their network of experienced organic growers, with full traceability from field to food. Lupin prefers light, slightly acid, lime-poor soil, and exactly those conditions are found across substantial parts of the Dutch sandy and reclaimed arable regions. Should the Dutch harvest ever run short, we fall back on an organic alternative, through a supply chain Lekker Lupine has already built. As a major buyer, we give growers the certainty to switch to lupin at a fair price.

<4%
of all lupin is eaten as human food today. The room to grow is enormous.
Dutch & organic
Grown in the Netherlands. If the Dutch harvest runs short, an organic alternative stands ready.
Lekker Lupine Our partner for organic lupin Lekker Lupine · lekkerlupine.nl
A combine harvesting a ripe lupin field
Work with us

The product exists -
your menu
is next

We're looking for pilot kitchens: foodservice groups and multi-location formulas that want NoEgg on real menus. Producers can order NoEgg Fibers in bulk today, and if you're in retail, we'd love to talk early.

Become a pilot customer Talk supply & bulk
Contact

Get in touch

Drop us a line about partnerships, growing lupin, or tasting the scramble. We read every message.

Ton Gerritsen
Ton Gerritsen
Co-founder · Business Development
Dean McClumpha
Dean McClumpha
Co-founder · Product Development